In 1996 Valuable People was asked to assist in rebuilding the management team for Colonial Williamsburg Hospitality Properties, Inc. A new Executive Vice President of hospitality operations had been appointed and challenged with the task of turning a complex, failing asset into a solid profit center.

The properties (four hotels, four historic taverns and three golf courses) were tires and generally perceived as lagging in their competitive set.

Valuable People was charged with finding individuals who were committed and skilled turn-around specialists who would have the vision and experience to lead the properties back to profitability and to rebuild the reputation.

What were the missing pieces?

Colonial Williamsburg needed two General managers, a Group Financial Controller, a Vice President of Sales and Marketing, a Director of Quality Assurance and an Executive Housekeeper.

All assignments were successfully completed and this produced a $6 million profit turnaround. As a result of this outstanding achievement the Board of Directors approved a $105 million renovation and refurbishment of the hospitality properties.